Hotel Boulevard was with a strong physical reputation but virtually no digital footprint. In a
hospitality market increasingly driven by online discovery and social proof, this was an
existential risk. Competitors with inferior physical products were winning bookings because they
were findable and credible online.
The digital transformation began with a full content audit and strategic overhaul. A platformspecific strategy was developed for TikTok, Instagram, and Google, with each channel serving a
distinct role in the guest acquisition funnel. TikTok drove awareness and discovery through
high-energy hotel experience content. Instagram built aspirational brand equity and social proof
through curated visual storytelling. Google Search and Google My Business captured highintent searchers already looking for Nairobi hotel options.
Within 120 days of implementation, Hotel Boulevard’s TikTok presence had grown to 9,350
followers and 97.8K likes, and lead generation had grown 150x from baseline.
Whoop E-commerce — The Revenue Architecture:
Whoop was generating visitors but not converting them. The diagnosis revealed a fundamental
disconnect between traffic source and buyer intent, the content was driving discovery-stage
visitors to a purchase-stage website.
A complete campaign architecture rebuild redirected spending toward high-intent audiences,
rebuilt the conversion funnel to match buyer journey stages, and introduced retargeting
campaigns for warm audiences who had engaged but not purchased. The result was a 4x
revenue increase from the same marketing budget.
RESULTS
Hotel Boulevard: 150x lead generation growth in 120 days. 97.8K TikTok likes. 9,350
followers.
Whoop: 4x revenue growth from same marketing investment
