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Posts in category: Case Study

MappingLogistics (1)

The Expansion of Mapping Logistics

April 9, 2026
by Victor Mwai with No Comment Case Study

From local success to regional expansion , the strategy that helped Mapping Logistics break into Uganda, Tanzania, and Rwanda’s competitive logistics markets. Repositioning, partnerships, and precision targeting, the playbook behind Mapping Logistics’ expansion into East Africa’s key markets.

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How New Paleah Millers Generated KES 300M in 5 Months

April 9, 2026
by Victor Mwai with No Comment Case Study

From unknown to East Africa’s Top Brand of 2025, the strategy behind New Paleah Millers’ $3M growth in 5 months. In a market driven by price, New Paleah Millers chose community, and built one of East Africa’s fastest-growing consumer brands in under 100 days.

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